Social Media

Snapchat launches self-serve ad manager

First it was sponsored geofilters, and now Snapchat is working on launching a new self-serve Ad platform for its Snap ads product. There’s also a new Snapchat Mobile Dashboard and the Business Manager site for configuring the roles and permissions of team members. Snapchat was aware that lack of metrics was a major reason why many brands were hesitant to advertise on the platform, so this is a welcomed change. But first, let’s breakdown the capabilities of the three new Snap business tools: Ad Manager – Buy, manage, optimize and view reporting on campaigns for all Snap Ad types, including video, app install, long-form video and web view. Organise targeting capabilities, goal-based bidding for swipes or installs and assets like video creative, audience lists like emails and mobile IDs. Snapchat Mobile Dashboard – View and share ad creative as it will be seen by Snapchat users, review live campaign performance,…

E-commerce

Social commerce – Why buy buttons are not enough

In 2016 nearly 52% of marketers predicted that social commerce would be the biggest trend of the year. It turned out that social commerce didn’t quite take off in the way it was predicted to. Leaving live video and influencer marketing stealing its thunder! Although 1 in 4 users are using mobile commerce to purchase products – many brands have struggled to find the right balance between social media and ecommerce. In fact, it’s been recently suggested that up to 45% of adults have no current interest in clicking on a 'buy now' button, while a further quarter don’t even know the technology exists. As a result, many brands are scaling back on chatbots too (programs designed to simulate conversation with human users) after Facebook reported a failure rate of 70%. So the question is, how can brands make social commerce appealing to users, as well as ensure the process…

Social Media

What does Facebook's new VR and AR platforms mean for your brand?

Last week’s 2017 F8 Facebook event caused quite a stir as they unveiled their augmented reality (AR) and virtual reality (VR) technology. Whilst the AR features showcased are mostly still in beta mode, the VR technology is available to a limited audience. Today Multitrix reviews some of the key functionality and what it could mean for your brand. AR: The Camera Effects Platform This platform is like Snapchat on steroids and gives creative power to the user. In the BuzzFeed video below you'll see the platform takes the idea of Snapchat lenses and extends this functionality to other objects and parts of the scenery. The video shows how photo and video sharing might be taken to the next level. https://www.facebook.com/BuzzFeedTech/videos/1298622390258734/ This platform could make creative content production even easier, but much like the app model, effects have to be submitted and reviewed by Facebook before being made available. Going forward…

Mobile Marketing

Are your brands iOS Apps Up to Date?

Back in September 2016, Apple announced plans to start removing outdated apps from the App Store, with the aim of eliminating all Apps that are non-functional, non-compatible with latest version of iOS and Apps that do not adhere to the current guidelines. With iOS 10.3 Apple added a few new things, one of those is a tool to identify 32-bit apps that may be rendered obsolete in the next version of iOS. The second was a “name-and-shame” list of sorts for legacy apps, via a warning message that pops up on apps that have not been updated to take full advantage of 64-bit processors. The message informed users that not only do 32-bit apps slow down their devices, but that they will stop working completely with future versions of iOS. Over 47,000 Apps have already been removed, so here's what you can do if your Apps are in danger of…

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