Revamp your website on a tight budget

Category: Web Consultancy Date: Wednesday, 09 November 2016 04:48

Perhaps it is to modernise your site to change with the times, or because your business has changed direction. Maybe you want to showcase different products or add something new to your site. Sometimes just making some small changes to your website can increase traffic and sales growth. If you don't have inhouse IT that can make the changes you are looking for and need to outsource the project, there are a few steps that you need to consider.

 

 Step 1: Decide what it is that the change should achieve.

Are you looking to target a different demographic? Are you trying to get more customer engagement? Are you just looking at possible sales growth? What would you change about your current site to achieve the above? For some it is as simple as adding in an online store or making the site mobile responsive.  For others the change might need to be more extensive. Do your research prior to deciding on the changes you want for your site.  Survey your current customers and staff, speak to tech people, view similar sites to ensure you know what needs to be changed to achieve the desired result. Another aspect of planning for the change is to ensure that you have adequate funds available for the revamp. Once you know what you want to do, get an idea of cost, which can sometimes be in the thousands and ensure that you have the funding available. If you do not have enough cash available, perhaps you can negotiate terms or an exchange of products or services instead of the cash, there is no harm in trying. You will also need to budget for long term maintenance of the site. You could perhaps look at a platform such as WordPress or any other that allows you easy manipulation your site once launched. This might save on some outsourcing if your staff is able to maintain the site themselves.

 

Step 2:  Who is going to handle the revamp?

A good place to start would be with a Digital consultant.  This will allow you to express your company goals, what you want to achieve as well as your branding and preferences for the site. The Digital consultant should will then find the right package for you based on your requirements.  Ensure that you are happy with the proposed concept and marketing plan before proceeding further. Your next stop would be finding a UI, UX and development (front-end and back-end) person to take on the next stage of the project.  There are various companies that offer all 3 functions under one roof, which could work out cheaper and more efficient in the long term. A full service with a agency should be able to provide a project manager to oversee your website development as well as the technical staff required for the actual site creation. Your input into this process is extremely important and if you provide the business intelligence to the team developing your site, you are likely to obtain a much better result overall. 

 

Step 3: Let people know, analyse your results

You know what you wanted to achieve, you have developed your site with these aims in mind, but did you achieve them? Let your customers know about your newly upgraded website via social media, promotional email campaigns and other marketing platforms.  Offer incentives to your customers to visit your site and get feedback where possible. Analyse the results achieved use tools such as Google Analytics to keep track of the activity on your site. This will give you a good idea on traffic and sales conversion etc. Hopefully due to all the research done prior to the upgrade, your site will achieve the goals you had set out at the beginning of the process.



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Promote your business during Christmas

Category: Digital Marketing Date: Friday, 11 November 2016 04:45

Christmas is a time for giving, but also a time for shopping! For many businesses, a large portion of their earnings are made over the festive season. There are various ways to promote your business during the run-up period before Christmas in order to gain as much awareness of your brand as possible.  Here are a few ideas.

Website Landing Page Theme

Having a festive themed landing page is a good way to get your audience's attention. Go with festive colours, images of presents, trees and other festive items, even bits of holly on the corners of your stock item icons. Come up with fun ideas centred around the main theme to keep your visitors engaged and hopefully shopping! Free shipping, promotional items, special pricing and more could be ways to entice your customers to buy their Christmas gifts from your site.


Advent Calendar on Social Media

Keep your customers engaged by having an advent calendar on your social media pages. You can use this for promotions, giveaways, discounts or specials of the day to keep people interested, informed and engaged.  Keep it light hearted and fun, something that is eye catching and audience can engage with. 


Freebies and Competitions

Christmas can be taxing on the wallet and many shoppers will be looking for gifts and services that fall into their budget. Engaging customers through contests and giveaways is especially effective at this time of year. It also helps boost the number of interested people, awareness of your brand as well as a platform to inform your customers of the goods and services you can offer. Email marketing can be especially effective with this type of promotion. Ensure you have permission from your customers when they fill in their email addresses on application forms or client information forms to send them promotional material to avoid mails being rejected as spam.


Holiday Themed Advertising

This time of year is the best time to delve into the advertising budget. Your return on investment is likely to be much higher at this time of year than at any other time. Run Christmas themed adverts for your brand; advertise festive promotions whether in print, online, in-store or other forms of media. Any brands will try to make their Christmas adverts the strongest promotion
 

Make use of Email Marketing 

Asking for email address in online forms, customer applications or any other way of data gathering on your clients can reap benefits at this time of year. Sending promotional material and adverts through email marketing is a good way to provide your customers with information as well as links to products available online or photos of goods available in-store. Offering details such as how long before Christmas would an item have to be ordered to arrive on time could be the difference between a huge sale and a customer that never clicks on your site again, so ensure you offer useful information.


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