Are your brands iOS Apps Up to Date?

Category: Mobile Marketing Date: Wednesday, 26 April 2017 20:09

Back in September 2016, Apple announced plans to start removing outdated apps from the App Store, with the aim of eliminating all Apps that are non-functional, non-compatible with latest version of iOS and Apps that do not adhere to the current guidelines.

With iOS 10.3 Apple added a few new things, one of those is a tool to identify 32-bit apps that may be rendered obsolete in the next version of iOS. The second was a “name-and-shame” list of sorts for legacy apps, via a warning message that pops up on apps that have not been updated to take full advantage of 64-bit processors. The message informed users that not only do 32-bit apps slow down their devices, but that they will stop working completely with future versions of iOS. 

Over 47,000 Apps have already been removed, so here's what you can do if your Apps are in danger of being eliminated:

  • Firstly, find out if your mobile App is still using the old 32-bit support. To check, open settings, tap on general, tap on about and select applications. This brings up a list of the installed apps that are 32-bit support. If your app is, you'll need to make some upgrades.

 

  • If sales don’t match or exceed your internal expectations stop releasing compatibility updates. Not every developer who leaves their apps languishing on App Store without an update is lazy it might just make good business sense.

 

  • Don’t rely on app usage to provide benefits to your target audience, consider making updates—even small ones—and posting them periodically. Updating apps can be as easy as changing the version number and recompiling with the current software development kit, if there aren't bugs to fix.

 

  • Make sure your App is gaining customer feedback, usage analytics and competitive analysis and then use the knowledge you gather from the results to maintain and keep your App up to date and successful.

 

  • Finally, when you do make upgrades, consider that the iOS updates Apple releases usually contain dozens of enhancements that can improve your user’s experience. Figure out how your business can leverage these opportunities and consistently improve.

Updating your App is beneficial to your business. Why? Because if your Apps are being actively maintained and updated on a regular basis. This will ensure your App is compatible with latest versions and security expectations. Remember at least once a year Apple releases an iOS update.

Here’s what Joe Puthur, president of Mortgage Coach, an app that helps consumers make mortgage decisions, had to say: 

“Business owners who have maintained their apps and demonstrated that they're both relevant and essential via periodic updates and a growing audience will benefit and gain visibility in their respective spaces. 

Not updating your apps today may end up costing you more tomorrow. “In every enterprise solution category—ERP [enterprise resource planning], CRM [customer relationship management], POS [point of sale]—there are new modern disruptors, often both mobile and cloud-based, delivering far more value for far less investment," says Puthur. 

Taking on the small, short-term pain of maintaining and updating your App will always to reap benefits because the ROI of being mobile optimised is usually very clear. The App store is a crowded place so ensure your App is performing its best and most importantly can be found.

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Revamp your website on a tight budget

Category: Web Consultancy Date: Wednesday, 09 November 2016 04:48

Perhaps it is to modernise your site to change with the times, or because your business has changed direction. Maybe you want to showcase different products or add something new to your site. Sometimes just making some small changes to your website can increase traffic and sales growth. If you don't have inhouse IT that can make the changes you are looking for and need to outsource the project, there are a few steps that you need to consider.

 

 Step 1: Decide what it is that the change should achieve.

Are you looking to target a different demographic? Are you trying to get more customer engagement? Are you just looking at possible sales growth? What would you change about your current site to achieve the above? For some it is as simple as adding in an online store or making the site mobile responsive.  For others the change might need to be more extensive. Do your research prior to deciding on the changes you want for your site.  Survey your current customers and staff, speak to tech people, view similar sites to ensure you know what needs to be changed to achieve the desired result. Another aspect of planning for the change is to ensure that you have adequate funds available for the revamp. Once you know what you want to do, get an idea of cost, which can sometimes be in the thousands and ensure that you have the funding available. If you do not have enough cash available, perhaps you can negotiate terms or an exchange of products or services instead of the cash, there is no harm in trying. You will also need to budget for long term maintenance of the site. You could perhaps look at a platform such as WordPress or any other that allows you easy manipulation your site once launched. This might save on some outsourcing if your staff is able to maintain the site themselves.

 

Step 2:  Who is going to handle the revamp?

A good place to start would be with a Digital consultant.  This will allow you to express your company goals, what you want to achieve as well as your branding and preferences for the site. The Digital consultant should will then find the right package for you based on your requirements.  Ensure that you are happy with the proposed concept and marketing plan before proceeding further. Your next stop would be finding a UI, UX and development (front-end and back-end) person to take on the next stage of the project.  There are various companies that offer all 3 functions under one roof, which could work out cheaper and more efficient in the long term. A full service with a agency should be able to provide a project manager to oversee your website development as well as the technical staff required for the actual site creation. Your input into this process is extremely important and if you provide the business intelligence to the team developing your site, you are likely to obtain a much better result overall. 

 

Step 3: Let people know, analyse your results

You know what you wanted to achieve, you have developed your site with these aims in mind, but did you achieve them? Let your customers know about your newly upgraded website via social media, promotional email campaigns and other marketing platforms.  Offer incentives to your customers to visit your site and get feedback where possible. Analyse the results achieved use tools such as Google Analytics to keep track of the activity on your site. This will give you a good idea on traffic and sales conversion etc. Hopefully due to all the research done prior to the upgrade, your site will achieve the goals you had set out at the beginning of the process.



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