Christmas Marketing

11 November 2016

By / Multitrix

Promote your business during Christmas

Christmas is a time for giving, but also a time for shopping! For many businesses, a large portion of their earnings are made over the festive season. There are various ways to promote your business during the run-up period before Christmas in order to gain as much awareness of your brand as possible.  Here are a few ideas.

Website Landing Page Theme

Having a festive themed landing page is a good way to get your audience's attention. Go with festive colours, images of presents, trees and other festive items, even bits of holly on the corners of your stock item icons. Come up with fun ideas centred around the main theme to keep your visitors engaged and hopefully shopping! Free shipping, promotional items, special pricing and more could be ways to entice your customers to buy their Christmas gifts from your site.

Advent Calendar on Social Media

Keep your customers engaged by having an advent calendar on your social media pages. You can use this for promotions, giveaways, discounts or specials of the day to keep people interested, informed and engaged.  Keep it light hearted and fun, something that is eye catching and audience can engage with. 

Freebies and Competitions

Christmas can be taxing on the wallet and many shoppers will be looking for gifts and services that fall into their budget. Engaging customers through contests and giveaways is especially effective at this time of year. It also helps boost the number of interested people, awareness of your brand as well as a platform to inform your customers of the goods and services you can offer. Email marketing can be especially effective with this type of promotion. Ensure you have permission from your customers when they fill in their email addresses on application forms or client information forms to send them promotional material to avoid mails being rejected as spam.

Holiday Themed Advertising

This time of year is the best time to delve into the advertising budget. Your return on investment is likely to be much higher at this time of year than at any other time. Run Christmas themed adverts for your brand; advertise festive promotions whether in print, online, in-store or other forms of media. Any brands will try to make their Christmas adverts the strongest promotion

Make use of Email Marketing 

Asking for email address in online forms, customer applications or any other way of data gathering on your clients can reap benefits at this time of year. Sending promotional material and adverts through email marketing is a good way to provide your customers with information as well as links to products available online or photos of goods available in-store. Offering details such as how long before Christmas would an item have to be ordered to arrive on time could be the difference between a huge sale and a customer that never clicks on your site again, so ensure you offer useful information.