Munches on 4:20 go mainstream

Category: Marketing Date: Thursday, 20 April 2017 14:56

If you and your pals have celebrated the 4:20 high holiday for marijuana hard and have the munchies today fear not. Every other junk food brands marketing professionals are working to ensure that in your haze, you'll reach for their brand of “blazed”, formerly known as glazed doughnuts, as well as Pizza, burgers and  so on, proving that this holiday is becoming as commercialised as Christmas or Valentine’s Day.

4:20, as the holiday is known, is when brands want you to get baked on their goods. Even the mainstream brands, such as Pepsi, Chipotle, Burger King and Denny's, have all alluded to 4:20 on social media in previous years.  And as countries slowly continue to legalise marijuana, acknowledging 4:20 can still be a tricky business move. So brands do it in a wink and a nod for consumers who know that "fried" doesn't exactly refer to chicken, but ensure they stop just short of spelling it out in fear of pushing away their other customers. 

Take for example Ben & Jerry's "Half Baked" and "Phish Food" ice-creams and "Dave Matthews Band Magic Brownies," which capitalise on the spirit of 4/20. "Jerry and Ben started the company in 1978, and they were definitely two hippies that were — enjoying life, as they say," said spokeswoman Lindsay Bumps.

This holiday, Ben & Jerrys are also introducing a new menu item: The Chill-aco, a waffle-cone taco with two scoops of ice cream and caramel drizzle.

 "it gives it that ooey-gooey component," Bumps said. "I think a lot of brands aim to stand out on this day. We're really known for our tongue-in-cheek humour but it's pretty coincidental that coming out on the 20th," said Bumps, the Ben & Jerry's spokesperson. "That's the official line."

The cannabis industry however, doesn’t love the pile-on from junk-food brands, which they say promotes negative stereotypes about the lifestyle. Some say Cannabis is a wellness product. 

We do not want people to believe that you just get munchies, and you're just reaching for junk food. It’s part of a healthy lifestyle,
said Olivia Mannix, chief executive of Cannabrand, a marketing agency for cannabis companies.

Bottom line is cannabis smokers are a really good spending demographic that encompasses everything from 21-year-old stoners, to CEOs, to your grandma. But it will take time for all your favourite brands to be blunt about it as even though Ben & Jerry's has a good sense of humour on Twitter, they have to be careful not to go too far.


What is Yubl?

Category: Social Media Date: Wednesday, 09 November 2016 04:55

The app first hit the stores at 501st place in just over two months ago and has successfully reached 4th place, just behind WhatsApp, Facebook and Facebook Messenger. It beat out Periscope, Skype and LinkedIn as the application of choice at the time. It has dropped to 8th place at this point in time, but likely to climb back up the social media app ladder in the near future. 

So what is it that makes Yubl different? We downloaded the app and took a look. One of the first features that showed a marked difference from other social media chat apps is the ability to build your messages using text boxes, buttons, photos and stickers. This makes the messages much more interesting, which means a larger measure of engagement. The point here is to garner a response of some type from the social media audience. This points to Yubl being an excellent marketing tool on this platform.

Another interesting concept this app offers is allowing you to arrange meetings, share content and places of interest and even links. You can also use this app to ascertain consensus by using the 'see who agrees' and 'take a vote' options. Yubl is designed to work in real time, with the audience responding immediately on posts and in this way achieve faster results.

Although this app appears made for business at a first glance, it appears to be more of a social app created to entertain large audiences and offer bonds of unity and social acceptance. It does not lend itself to large scale sales messages or advertising and does not seem to be an ideal platform in this regard.

If you are looking to do some social media marketing, this platform is perhaps a little too new and does not offer as wide an audience as many other platforms already have to offer. It is also difficult to determine the general audience using this app as yet. It would be of benefit to wait until the application has grown further and could perhaps offer a better marketing experience. If you feel that your brand is not that corporate and that your target audience on this site might be interested in some fun banter with only light hearted marketing efforts, then this might be a social media application to try out. Keep your eyes out, this might be a far reaching app in the future as it has a lot of growth potential and offers more user engagement than most platforms of similar types.


Promote your business during Christmas

Category: Digital Marketing Date: Friday, 11 November 2016 04:45

Christmas is a time for giving, but also a time for shopping! For many businesses, a large portion of their earnings are made over the festive season. There are various ways to promote your business during the run-up period before Christmas in order to gain as much awareness of your brand as possible.  Here are a few ideas.

Website Landing Page Theme

Having a festive themed landing page is a good way to get your audience's attention. Go with festive colours, images of presents, trees and other festive items, even bits of holly on the corners of your stock item icons. Come up with fun ideas centred around the main theme to keep your visitors engaged and hopefully shopping! Free shipping, promotional items, special pricing and more could be ways to entice your customers to buy their Christmas gifts from your site.

Advent Calendar on Social Media

Keep your customers engaged by having an advent calendar on your social media pages. You can use this for promotions, giveaways, discounts or specials of the day to keep people interested, informed and engaged.  Keep it light hearted and fun, something that is eye catching and audience can engage with. 

Freebies and Competitions

Christmas can be taxing on the wallet and many shoppers will be looking for gifts and services that fall into their budget. Engaging customers through contests and giveaways is especially effective at this time of year. It also helps boost the number of interested people, awareness of your brand as well as a platform to inform your customers of the goods and services you can offer. Email marketing can be especially effective with this type of promotion. Ensure you have permission from your customers when they fill in their email addresses on application forms or client information forms to send them promotional material to avoid mails being rejected as spam.

Holiday Themed Advertising

This time of year is the best time to delve into the advertising budget. Your return on investment is likely to be much higher at this time of year than at any other time. Run Christmas themed adverts for your brand; advertise festive promotions whether in print, online, in-store or other forms of media. Any brands will try to make their Christmas adverts the strongest promotion

Make use of Email Marketing 

Asking for email address in online forms, customer applications or any other way of data gathering on your clients can reap benefits at this time of year. Sending promotional material and adverts through email marketing is a good way to provide your customers with information as well as links to products available online or photos of goods available in-store. Offering details such as how long before Christmas would an item have to be ordered to arrive on time could be the difference between a huge sale and a customer that never clicks on your site again, so ensure you offer useful information.